I saw that animation was a growing field and I then planned to make the contemplations on investing in this business. I started a 3d animation video production studio and then progressed on to attract the customers. I offered the customers with 3d animation and nothing else as I wanted to become a studio that people could refer to for a specific need. I had a bit higher prices because the quality was high. But the studio did not get the growth as I wanted it to grow and it started to fail. I want to explore the reasons why am I failing in this business and how could I get these improved. I want to know what I should do in order to capture the market or make the customers come to me for their animation needs.